Generate Project Content from a Topic

When you don't have existing source material to work from, you can generate content from a topic instead. Equip uses the topic details you provide (a message, call to action, and key points) to create new content. This article walks through generating Social Media Posts from a topic as a worked example. The same general flow applies to other content types.

When to Generate from a Topic

Generate from a topic when you have an idea or message in mind but no source file (such as a sermon manuscript, video, or article) to reference. This path is useful for promoting events, sharing announcements, or creating standalone content that isn't tied to existing material.

To generate using existing source content instead, see Use Source Content to Generate New Content.

Generate Content from a Topic

1. Open the project you'd like to generate content for, and select the Generated Content tab.
2. Click + Create Content to browse available tools.
3. In the Create New Content modal, locate the tool you'd like to use:
   • Search by name in the Search tools field.
   • Filter by Ministry Area, Output Type, or App.
   • Browse by category.
4. Select a tool. 

Select Source

1. Scroll past the Create with Source Content section to Create from a topic.
2. Complete the topic fields:
   • Post Message (required): the main message you want to communicate.
   • Call to Action: what you'd like your audience to do (e.g., "Buy raffle tickets" or "Join us Sunday at 10 am").
   • Key Points: terms or ideas to highlight in the generated content. Type a key point and press Enter to add it.

3. Click Next.

   

Configure Options

1. Under Select Platforms, choose which social platforms to generate posts for:
   • Facebook, Instagram, Instagram Story, Threads
   • X (Short), X (Long)
   • LinkedIn
   • TikTok
2. Under Content Settings, customize how your posts will read:
   • Target Audience: the primary audience for your posts.
   • Writing Tone: the overall tone for your posts.
   • Posts per Platform: the number of post variations to generate per platform.
   • Include Hashtags: toggle hashtag inclusion on or off.
   • Include Emojis: toggle emoji inclusion on or off.
   • Include Scripture: toggle scripture inclusion on or off.
   • Include Call to Action: toggle call to action inclusion on or off.
3. Under Output Formats, choose which formats to generate:
   • Text: the primary format. Always included.
   • Image: AI-generated graphics and visuals. If selected, additional options appear for Style, Aspect Ratio, and Resolution.
   • Audio: AI voiceover or audio narration.
   • Video: AI-generated video content.
4. Review the Your Input summary at the bottom of the page to confirm your Message, Call to Action, and Key Points are correct. To make changes, click Back.

5. Click Generate.

After Content Generation

1. Equip displays a Social media post generated successfully! confirmation toast.
2. Your generated content opens in a tool view showing one card per selected platform. Each card includes:
   • The AI-generated image (if Image was selected as an output format).
   • The post text, including hashtags and a call to action.
   • Engagement Hooks suggestions to support the post.
   • Character or word count and a content quality score.
3. Use the platform filter chips at the top of the page to view posts for a specific platform, or All to view every variation.

To return to your project, navigate back to the project page and select the Generated Content tab. Your new content appears there with a Draft status.

Updated May 07, 2026 03:09