Using the Weekly Comms Toolkit

The Weekly Comms Toolkit turns a single message, sermon, or campaign theme into a complete set of ready-to-send communications — an email newsletter, a promotional announcement, a long-form guide or article, a multi-email campaign sequence, and a social media graphic — so your team can reach your audience across every channel from one upload. This article walks you through running the toolkit end to end.

New to toolkits? Start with What Is a Toolkit in Equip for an overview of how toolkits generate content inside a project.

Before You Begin

To get the best results from the Weekly Comms Toolkit, gather the following before you start:

• A project in Equip where the generated content will live.
• A source document that defines the message or campaign — for example, a sermon, a weekly theme, an event, or a program you want to promote.
• Access to run toolkits within your ministry area.

The quality of your outputs depends on the quality of your source content. If the source is vague, the generated content will be too.

Step 1: Open or Create Your Project

1. From the Equip sidebar, click Projects.
2. Open the project you want to work in, or click New Project and give it a descriptive name.
3. Confirm your project is set to the correct ministry area so the right teammates have access.

Generated toolkit content is automatically saved inside the selected project.

Step 2: Add Your Source Document

The toolkit needs a source document to work from—the content Equip's AI reads to generate each output.

1. Inside your project, click Add Source Content.
2. Upload your file (sermon, theme, event details, or campaign brief) or select existing content from your Content Library.
3. Wait for the upload status to change to Ready.

Tip: A clear message with its key dates, scripture, and call to action produces stronger, more consistent communications than a vague topic.

Step 3: Select the Weekly Comms Toolkit

1. From your project, click Run a Toolkit.
2. In the Toolkits library, locate Weekly Comms — it displays a Default badge.
3. Click the toolkit tile to open the toolkit detail modal and review the tools that will run in sequence.

Step 4: Run the Toolkit

1. In the toolkit detail modal, click Run in Project (or Run in Library).
2. Confirm the source document you added in Step 2.
3. Click Start.

Equip runs each tool in sequence in the background. You can leave the page — progress continues while you work on other things. If a toolkit contains an unavailable tool, it is skipped when the toolkit runs.

You can track progress per tool with the following statuses:

• Queued — waiting to run
• Running — currently generating
• Completed — output is ready
• Failed — can be individually retried without re-running the entire toolkit

Step 5: Review the Generated Outputs

When the toolkit finishes, the generated items appear in your project as Draft content, ready for review. The table below describes the content types confirmed from the sample outputs provided.

#	Content Type	Purpose
1	Email Newsletter	A ready-to-send weekly newsletter with subject line, preview text, greeting, scripture, a sermon recap, and key dates
2	Promotional Announcement	A promotional piece with a headline, key details (What/When/Where/Who), a persuasive description, a framework, and a call to action
3	Long-Form Guide / Article	An SEO-ready long-form article with a meta description, an introduction, structured sections, and an action plan
4	Email Campaign Sequence	A multi-email sequence with campaign overview, send timing, A/B subject lines, preview text, body copy, and calls to action
5	Social Media Graphic	A shareable promotional graphic for social channels tied to the campaign theme

Step 6: Edit and Customize Content

Each generated item is a starting point, not a finished piece. Open any output to refine it for your voice and audience.

1. Click any generated item to open it in the rich-text editor.
2. Adjust wording, tone, and level of detail for your channel and audience.
3. Fill in the bracketed placeholders (parish name, website, ministry name, links) and add dates, scripture, and contact details.
4. Use the workflow controls to move the item from Draft → Pending Review → Approved → Published as it moves through your team.

Best Practices

• Complete the placeholders before sending. The outputs include bracketed fields (parish name, website, ministry name, links) that must be filled in before publishing.
• Test your subject lines. The Email Campaign Sequence provides A/B subject line variants —use them to test what resonates with your audience.
• Keep the campaign consistent. Reuse the same key dates, scripture, and calls to action across the newsletter, announcement, and campaign for a unified message.
• Review every output before sharing. AI-generated content is a draft — verify dates, scripture citations, names, and links against your source.
• Retry failed steps individually. If one tool fails, retry just that step rather than re-running the whole toolkit.
• Reuse across channels. Pair the Email Newsletter and Email Campaign Sequence with the Social Media Graphic and Promotional Announcement for a full multi-channel push from one source.

Updated July 09, 2026 15:04