The Media Production Toolkit turns a single sermon or event recording into a full set of media assets — narrated AI audio, polished short-form video, auto-generated captions, a video description, and AI-generated thumbnails — so your team can produce social-ready, multi-platform media from one upload. This article walks you through running the toolkit end to end.
Availability note: This toolkit contains seven tools. Depending on your plan, some tools may be marked PRO or temporarily unavailable and automatically skipped when the toolkit runs (for example, the run shown here skipped two unavailable tools and ran the remaining five). Confirm which tools are available before you run.
New to toolkits? Start with What Is a Toolkit in Equip for an overview of how toolkits generate content inside a project.
Before You Begin
To get the best results from the Media Production Toolkit, gather the following before you start:
- A project in Equip where the generated content will live.
- A source document or recording — for example, a sermon recording, an event video, a script, or a long-form article you want to turn into media.
- Access to run toolkits within your ministry area (note that some tools may require a PRO plan).
The quality of your outputs depends on the quality of your source content. If the source is vague or low-quality, the generated media will be too.
Step 1: Open or Create Your Project
- From the Equip sidebar, click Projects.
- Open the project you want to work in, or click New Project and give it a descriptive name.
- Confirm your project is set to the correct ministry area so the right teammates have access.
Generated toolkit content is automatically saved inside the selected project.
Step 2: Add Your Source Document
The toolkit needs a source document to work from—the content Equip's AI reads to generate each output.
- Inside your project, click Add Source Content.
- Upload your file (recording, script, transcript, or article) or select existing content from your Content Library.
- Wait for the upload status to change to Ready.
Tip: A clear recording or a complete script with a strong hook and key points produces stronger audio, video, and thumbnails than rough or incomplete source material.
Step 3: Select the Media Production Toolkit
- From your project, click Run a Toolkit.
- In the Toolkits library, locate Media Production — it displays a Default badge.
- Click the toolkit tile to open the toolkit detail modal. A banner shows how many tools are available and how many will be skipped, along with any PRO requirements.
Step 4: Run the Toolkit
- In the toolkit detail modal, click Run in Project (or Run in Library).
- Confirm the source document you added in Step 2.
- Click Start.
Equip runs each available tool in sequence in the background and skips any that are unavailable. You can leave the page — progress continues while you work on other things.
You can track progress per tool with the following statuses:
- Queued — waiting to run
- Running — currently generating
- Completed — output is ready
- Failed — can be individually retried without re-running the entire toolkit
- Skipped — tool is unavailable or not included in your plan, and did not run
Step 5: Review the Generated Outputs
When the toolkit finishes, the generated items appear in your project as Draft content, ready for review. The table below describes the tools in this toolkit, their purpose, and typical plan requirements.
# | Tool | Purpose | Notes |
|---|---|---|---|
1 | AI Audio | Narrated audio generated from your script or article for podcasts, audio devotionals, or social clips | PRO |
2 | Short-Form Video | A polished, social-ready short video built from your source recording or script | Standard |
3 | Auto-Captioning | Automatically generated captions/subtitles synced to your video | Standard |
4 | Video Description | A ready-to-post description with a hook, summary, and calls to action for your video | Standard |
5 | Thumbnails | AI-generated thumbnail design concepts for your video or campaign | PRO |
Step 6: Edit and Customize Content
Each generated item is a starting point, not a finished piece. Open any output to refine it for your channel and brand.
- Click any generated item to open it in the rich-text or media editor.
- Adjust the script, captions, or description to match the tone, length, and platform.
- Choose and refine the thumbnail concept, and add your branding, title text, and logo.
- Use the workflow controls to move the item from Draft → Pending Review → Approved → Published as it moves through your team.
Best Practices
- Start with a strong script. A clear hook and well-structured key points produce better audio, video, and descriptions.
- Always review AI captions. Auto-captioning can misspell names, scripture references, and theological terms — proofread before publishing.
- Check the AI Transparency Notice. AI-generated media may contain errors; review all outputs before use, and disclose AI assistance where appropriate.
- Verify plan requirements. AI Audio and Thumbnails may require a PRO plan; confirm availability before running to avoid skipped tools.
- Retry failed steps individually. If one tool fails, retry just that step rather than re-running the whole toolkit.
- Reuse across platforms. Pair the Short-Form Video and Auto-Captioning with the Video Description and Thumbnails for a complete, social-ready package from one source.